Reducing ad spend on one platform, albeit often the elephant in the room for most companies’ online marketing department, isn’t going to reduce prices at the till. Companies will either reallocate the ad spend elsewhere, there by spamming more ads in front of everyone, or pocket the difference to pad their profit margin.
4o does perform web searches, give summaries from a couple of pages, and include the link to those pages when prompted properly.
However, as most people know, first couple results doesn’t always tell the full picture and further actual researches are required… but, most “AI assistant” (also including things like those voice assistants in speakers) users tends to take the first response as fact…
¯\_(ツ)_/¯